For this project, I led the creative direction for a brand unification and refresh of MHR, bringing together sub-brands such as MHR Analytics, iTrent, and People First under a cohesive visual identity.
This included a refreshed logo, a new design system, and a custom illustration style—much of which I designed myself. I also commissioned and art-directed a 3D designer to create a bespoke imagery library.
The brand refresh was launched through a campaign that showcased the updated visual style across all platforms.
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