A little bit about me.

I’m a seasoned creative with over 20 years of experience in the design industry, blending strategic thinking with hands-on execution to help build brands that are bold, meaningful, and memorable. My journey has taken me through both agency and in-house environments, working across B2B and B2C sectors.

Over the years, I’ve led multidisciplinary creative teams, creatively directed full-scale brand refreshes, and developed integrated campaigns across digital, print, and motion channels. I’m passionate about the power of design to tell stories, solve problems, and drive business growth. Whether I’m refining a visual identity, directing a campaign, or creating engaging, impactful visual content, I bring energy, clarity, and a deep respect for the craft.

I’m all about thoughtful design that feels purposeful and polished. I believe in the power of a strong visual identity, clear communication, and a bit of creative bravery. And above all, I believe in helping evolve brands with purpose.

When I’m not designing, you’ll probably find me painting, sketching, cycling, or getting inspired by the world around me.