For this brand refresh project, MHR wanted to redefine how the organisation was positioned in an increasingly competitive SaaS HR, payroll and finance market. The ambition was not only to modernise the brand visually, but also to elevate MHR’s reputation as an expert leader known for quality, innovation and authority.
For this project, I led the creative direction for the refresh, shaping a more cohesive and contemporary visual language across product and marketing. A major part of this work involved developing a new suite of product visuals and animations that brought MHR’s HR, payroll and finance software to life in a clear and compelling way. These assets were designed to simplify complex functionality and strengthen the storytelling around our product suite.
Alongside this, I introduced a refreshed illustration style to support thought leadership, top of funnel campaigns and long form content.
The result is a brand that feels more confident, more unified, and better aligned with MHR’s ambition to lead the industry—visually, strategically, and experientially.
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