For this project, I led the creative direction for MHR’s exhibition stand at the Festival of Work event, a last-minute project with a tight budget.
I collaborated closely with our in-house copywriter on a bold, typographic concept centred around an aspirational quote. I then hand-drew the main graphics and produced all artwork for the stand and campaign assets.
The result was a visually striking presence that drew significant attention and generated a high number of leads.
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